SERVE is a private international collaboration network that researches, sources, qualifies and pursues high level business opportunities and social initiatives with its partners.

SERVE is a trust network of change-makers, innovators, risk takers and rainmakers who are widely known and trusted as experts and leaders in their fields. Each partner is also at the center of their own extended community of trust. 

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SERVE network partners are present in multiple countries and industries.

Past

2012 SERVE is founded by Reavis Daniel Moore to provide advisory services and develop international projects in the fields of music and cannabis.
 
2013-17 Early clients and projects included Cannabics Pharma (OTC:CNBX), Los Angeles Film School, P&S London, Earthdance, Deep Green and Giraffe Cannabis & Music®. 
 
2018 SERVE becomes iCAN Serve, the business and scientific services division of iCAN, producer of the international CannaTech conferences.

2018-20 iCAN Serve provides a range of business and CRO services to clients in 12 countries, including Constellation, Altria, Hawthorne, and MMJ Group.

2020 SERVE becomes a stand-alone company again. Expands services to include psychedelics-related companies, in addition to cannabis and music.
 
2021-24 SERVE co-founds and leads development of Enlight, a groundbreaking mental health data exchange.

2025 A new direction for SERVE as a private international network of collaborators and co-venturers. Stay tuned!